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Apple search ads employ CPT (cost per tap) pricing structure, meaning that you only pay when a search query leads to a click on your Ad, the price of the tap varies greatly between keywords and industries. If you’re interested in taking your Apple Search Ads to the next level and maximizing your investment, our team bring years of experience, pro

A career as an options trader can be lucrative, but there is also an inherent risk in speculative investing. If an options trader works for a large firm, such as a hedge fund, they are paid a base salary and then earn commissions for profitably buying and selling options. If you decide to become an independent options trader, you make money directl